The TV ratings for the Sochi games are down by almost 15% over the last games. The primary reason given is that they aren't live, but the greater trend, it seems, is that people don't care much for anything but figure skating and ice dancing.
There's not much else to get excited about. I look for that trend to continue at the next Olympics. With reality shows on TV like Duck Dynasty getting nearly half the viewers of the Games, it's clear American viewers no longer need to get their "up close and personal" features from a bunch of unknown athletes in made-up sports.
Americans can now choose their own meaningless celebrities with which to get up close and personal. The appeal to sports fans is gone. The appeal to discovering celebrity backgrounds is already being met.
If I want to watch great athletes in a made-up sport I'll stick to WWE. They are launching their own 24-hour PPV channel soon with hundreds of thousands of hours of on-demand viewing available with the click of a remote..
Cesaro is WAY more interesting than anything the Olympics have to offer. His match with John Cena last night was unbelievable. And let's not forget Daniel Bryan. His "Yes Movement" is sweeping the globe.
Kind of like the Olympics. It's just that more people are interested.
Yes! Yes! Yes!
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