Beast Mode

Marshawn Lynch doesn't like talking to media. He never has. He says he never will. But the Seahawks player is forced to show up at media events for the Super Bowl. He rarely says anything to reporters other than,  "I'm just here so I don't get fined," something the NFL does to him on a frequent basis when he refuses to talk to reporters.

But Marshawn has added a new twist this week. He shows up to all the media events in a cap with a "Beast Mode" logo on it. It's a sharp looking cap.

Now the NFL is threatening to fine him for wearing an unsanctioned hat.

The thing is, the hat is one that he had a friend design for him. He also owns the brand and has three different trademarks on it. Because of the media exposure that the NFL is forcing on him, his cap is now flying off store shelves. It's expected to be a $50 million dollar brand within 5 years. As long as he stays vital, his brand will, too.

The NFL told him he had to be at these events. He used that exposure to get exposure for his company, and now the NFL is even more angry with him.

He's getting richer at the NFL's expense.

Well done, Marshawn. Well done.

The Seattle players are starting to win me over. One Seahawk at a time.