Media Licensing

College football stars and basketball stars don't get paid by their universities.

BUT these universities get billions of dollars by selling the rights to these games to television. They also proudly display the IMAGES of these unpaid players to promote their games.

There's now a lawsuit afoot.

SHOULD the players receive compensation for the use of their images during the promotion and telecasts of their games? Not the university paying them, per se, but some type of media fund set up through licencing agreements that gives them a percentage of the billions that the universities receive for using them this way.

I LOVE the idea. Big time colleges get billions of dollars and never have to share it with the players who are responsible for them receiving that money. They literally get rich off players who get nothing other than room, board, and tuition in return.

Times are changing. The current lawsuit may go nowhere. But the next one will have more success. And these lawsuits aren't going to quit coming. Eventually the NCAA will be forced to come up with something that is equitable for their slave labor.

Major colleges are like pro sports franchises except they have little of the operating costs. All of that is about to change.

And that's a change I can really get behind.